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2023 Australia Marketing Program RFP

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California, United States
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Why do people visit San Francisco? The sights and scenery. The one-of-a-kind events and world-class food. The welcoming people, the diversity and the rich history. Clearly, San Francisco's attraction (and the greater Bay Area) is not one thing but a combination of many different things. In 2023, San Francisco Travel wants to help people from Australia arrange their trips to the city and generate economic impact.

A creative performance-driven marketing campaign will highlight San Francisco's iconic offerings and new attractions, invite consumers to visit and increase our market share. The primary goal of this campaign will be to drive direct hotel room nights and hotel revenue.

The campaign KPIs are as follows:
Hotel room nights down to the property level
Hotel room revenue
Additional sponsorship dollars raised

The secondary goals are as follows:
Website traffic
Earned media

This project is funded through a grant provided by Visit California through an award under Federal Grant Award 07-79-07802 by the Economic Development Administration under 703 and 209 of the Public Works and Economic Development Act of 1965, as amended, 42 U.S.C. 3149 and 3233. As a result, all vendors awarded contracts must be willing to abide by all required provisions of federal laws and regulations, including without limitation 2 CFR 200.326 and 200.327.

In accordance with 2 CFR 170.200 (Federal awarding agency reporting requirements), Federal awarding agencies are required to publicly report Federal awards that equal or exceed the micro-purchase threshold ($10,000) and publish the required information on a public-facing, OMB-designated, governmentwide website and follow OMB guidance to support Transparency Act implementation.

San Francisco Travel Association hereby notifies all bidders that it will affirmatively ensure that in any contract entered into pursuant to this advertisement, minority business enterprises will be afforded full opportunity to submit bids in response to this invitation and will not be discriminated against on the basis of race, color, religious creed, sex, national origin or any other basis protected by applicable law.

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