USO Direct Response Marketing RFP
- This RFP had a pre-bid event.
- This RFP was uploaded by the owner.
The purpose of this request is to retain a qualified, high-performing Agency to provide telemarketing services for the Direct Response Marketing Program of the United Service Organizations (USO).
Expertise in monthly giving donor recruitment and retention, on-demand voice broadcast and mid-level thank you calls, with proven success, are key to the Agency selected to manage the USO's telemarketing efforts. The Agency should have the capability to conduct top quality calls, provide a positive donor experience, offer competitive pricing, and generate long-term revenue from donors.
The chosen Agency will partner with the USO, and external agencies, to create a superior outbound telemarketing program that enables the organization to diversify the source of sustainer conversion as well as offer a personalized, engaging way to retain donors and reinstate those that have lapsed. It is crucial for the Agency to help build a comprehensive, reliable, value-driven telemarketing program that thrives year after year to support the organizations' mission.
