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USO Agency Services & Reporting RFP
- This RFP was uploaded by the owner.
Download the rfp file: Agency_Services_Reporting_RFP_Web.pdf.
The USO is seeking an Agency partner to perform the following services for its direct response program:
Consult on strategy of USO's direct response programs including Renewal, Acquisition, Lapsed, Prelapsed, Mid-level, and Sustainer audiences.
Provide strategic recommendations, audience segmentation, campaign calendar, effective messaging and offer cadence to include testing recommendations.
Ability to ingest data from various sources and provide campaign level, integrated reporting, budgeting and forecasting as well as established KPI's across all programs.
Provide recommendations for channel mix and/or integrated channel strategy for testing.
