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Michigan Theater Foundation Visual Brand & Strategic Marketing Plan

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Michigan, United States

The Michigan Theater Foundation seeks a strategic partner to lead the creative process of establishing a fresh, comprehensive Visual Brand for the organization. The ideal partner will have a demonstrated understanding of developing effective visual brands for nonprofit and/or corporate clients.

The scope of work should include Discovery sessions with project stakeholders, design and execution of a comprehensive collateral kit, a complete style guide, and a strategic marketing plan for introducing the new brand to the community. In addition to the Visual Brand needs of the overarching organization, the scope of work may include opportunities for rebranding or refreshing existing MTF sub-brands such as the Cinetopia Film Festival.

Submissions are now open until Friday, February 11th with a partner to be selected by Friday, February 25th. The Michigan Theater Foundation will kick-off Discovery Sessions with their selected partner on Tuesday, March 1st, 2022, with the goal of introducing the new brand in September 2022.

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